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Collabs
PROPER X PAPERCHASIN
A cross-border streetwear collaboration between PROPER and NZ-grown label Paperchasin. Launched in March 2024 and shot in Dubai, the capsule fused bold black, white, red, and blue tones with a shared global streetwear vision.
About the Collab
The PROPER Streetwear x Paperchasin collaboration launched in March 2024, bringing together two independent streetwear brands driven by ambition, culture, and international reach.
Paperchasin, a New Zealand-grown label, partnered with PROPER to deliver a capsule rooted in raw street energy and global intent. The collection centred around a strong, timeless colour palette of black, white, red, and blue, designed to make impact while staying true to both brands’ identities.
Shot on location in Dubai, the campaign elevated the collaboration beyond borders — reinforcing the idea that modern streetwear is global, not regional. From bold branding to clean silhouettes, PROPER x Paperchasin represented a shared mindset: chase growth, move with purpose, and build legacy without limits.
This collaboration stood as a statement moment for both brands, proving that streetwear from Australia and New Zealand belongs firmly on the world stage.
About the Collab
The PROPER Streetwear x Paperchasin collaboration launched in March 2024, bringing together two independent streetwear brands driven by ambition, culture, and international reach.
Paperchasin, a New Zealand-grown label, partnered with PROPER to deliver a capsule rooted in raw street energy and global intent. The collection centred around a strong, timeless colour palette of black, white, red, and blue, designed to make impact while staying true to both brands’ identities.
Shot on location in Dubai, the campaign elevated the collaboration beyond borders — reinforcing the idea that modern streetwear is global, not regional. From bold branding to clean silhouettes, PROPER x Paperchasin represented a shared mindset: chase growth, move with purpose, and build legacy without limits.
This collaboration stood as a statement moment for both brands, proving that streetwear from Australia and New Zealand belongs firmly on the world stage.
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