
TROY CANDY
A summer collaboration built for good times.
PROPER x Troy Candy x Gee Up blends bold energy, beach culture, and statement pieces.

About the Collab
PROPER x Troy Candy x Gee Up captured the feel of summer 2025 with style and energy.
Released on 16 January 2025, this collaboration brought together PROPER with Troy Candy and his RTD brand Gee Up — a triple-distilled, electrolyte-infused vodka premix known for vibrant flavours and bold attitude.
The collection leaned into summer culture with beach-ready jerseys, oversized tees, plush beach towels, and a reversible bucket hat. Each piece was thoughtfully designed to be worn at the water’s edge, on sunny days, or while moving between events — a wardrobe built for shared moments and seasonal freedom.
Troy Candy’s personality and the energy around Gee Up helped shape the direction of the capsule. The collaboration reflected a carefree approach to expression while staying grounded in quality and intentional design.
This release wasn’t about trends. It was about summer, community, and memorable moments that feel as good as they look.
PROPER x Troy Candy x Gee Up
Summer energy, worn PROPER.

About the Collab
PROPER x Troy Candy x Gee Up captured the feel of summer 2025 with style and energy.
Released on 16 January 2025, this collaboration brought together PROPER with Troy Candy and his RTD brand Gee Up — a triple-distilled, electrolyte-infused vodka premix known for vibrant flavours and bold attitude.
The collection leaned into summer culture with beach-ready jerseys, oversized tees, plush beach towels, and a reversible bucket hat. Each piece was thoughtfully designed to be worn at the water’s edge, on sunny days, or while moving between events — a wardrobe built for shared moments and seasonal freedom.
Troy Candy’s personality and the energy around Gee Up helped shape the direction of the capsule. The collaboration reflected a carefree approach to expression while staying grounded in quality and intentional design.
This release wasn’t about trends. It was about summer, community, and memorable moments that feel as good as they look.
PROPER x Troy Candy x Gee Up
Summer energy, worn PROPER.