
JON JONES
An official collaboration from early 2024.
PROPER x Jon Jones, the GOAT. A defining moment for the brand.

About the Collab
This collaboration is part of PROPER history.
In early 2024, PROPER partnered with Jon Jones, widely regarded as the GOAT, to release an official capsule collection. The collaboration was built on shared values of discipline, focus, and operating at the highest standard.
To celebrate the release, Jon Jones hosted PROPER’s official OG Party in Sydney, Australia. The event marked a milestone for the brand and brought together the community that has supported PROPER from the beginning.
Jon Jones’ career is defined by consistency, sacrifice, and an elite mindset. Those same principles sit at the core of PROPER and are reflected throughout this collaboration.
This page exists to document a real moment in the brand’s journey.
A collection, an event, and a standard that continues to move forward.
PROPER x Jon Jones
The GOAT. The standard.

About the Collab
This collaboration is part of PROPER history.
In early 2024, PROPER partnered with Jon Jones, widely regarded as the GOAT, to release an official capsule collection. The collaboration was built on shared values of discipline, focus, and operating at the highest standard.
To celebrate the release, Jon Jones hosted PROPER’s official OG Party in Sydney, Australia. The event marked a milestone for the brand and brought together the community that has supported PROPER from the beginning.
Jon Jones’ career is defined by consistency, sacrifice, and an elite mindset. Those same principles sit at the core of PROPER and are reflected throughout this collaboration.
This page exists to document a real moment in the brand’s journey.
A collection, an event, and a standard that continues to move forward.
PROPER x Jon Jones
The GOAT. The standard.