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Collabs
AY HUNCHO
Two collaborations. One message.
PROPER x Ay Huncho is gritty streetwear rooted in loyalty, culture, and never crossing family.
About the Collab
PROPER x Ay Huncho is an ongoing collaboration built on loyalty, culture, and real life values.
PROPER has released two official collaborations with Ay Huncho under the banner Never Cross The Family, each marking a distinct moment in time while carrying the same message.
The first collaboration, released on 12 May 2024, introduced the concept with a bold Tiffany blue colourway, setting the tone for a gritty yet elevated streetwear capsule. It was statement driven, intentional, and immediately recognisable.
The second collaboration, released on 12 June 2025, evolved the story. The collection gained wider visibility after being featured in Ay Huncho’s music video, cementing the partnership as more than apparel and placing it directly within culture.
Ay Huncho’s music speaks on loyalty, brotherhood, and never turning your back on your own. Those same principles define these collections. Every piece is designed to represent a code, not a trend.
Never Cross The Family isn’t just a name.
It’s a rule you live by.
About the Collab
PROPER x Ay Huncho is an ongoing collaboration built on loyalty, culture, and real life values.
PROPER has released two official collaborations with Ay Huncho under the banner Never Cross The Family, each marking a distinct moment in time while carrying the same message.
The first collaboration, released on 12 May 2024, introduced the concept with a bold Tiffany blue colourway, setting the tone for a gritty yet elevated streetwear capsule. It was statement driven, intentional, and immediately recognisable.
The second collaboration, released on 12 June 2025, evolved the story. The collection gained wider visibility after being featured in Ay Huncho’s music video, cementing the partnership as more than apparel and placing it directly within culture.
Ay Huncho’s music speaks on loyalty, brotherhood, and never turning your back on your own. Those same principles define these collections. Every piece is designed to represent a code, not a trend.
Never Cross The Family isn’t just a name.
It’s a rule you live by.
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